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Tuesday, July 1, 2008

a new strategy for gas

this morning, a nice person stopped to let me cross the street in front of them and as i raised my hand to wave a nice "thank you" wave, i realized they were driving a HUMMER. WTF? is there any decency left in the world? as if it isn't bad enough that we're all whipping around in our little cars, pretending like whatever pretentious errand we're on is necessary to keep our lives running smoothly, there are people driving gas-guzzling monster machines around. OBVIOUSLY, we are not suffering enough here people!

if the oil companies/government truly wants there to be a depression part duex, they need to up their strategies a litte bit. simply raising the prices to nearly five dollars is not doing a gosh darn thing. we will always continue to buy.

i have an idea for a quicker and more interesting way to bring in some quick cash: diversify. offer cheaper (and more expensive) gas. the cheaper gas would, of course, be a "knock off" and, therefore, not really gas. anyone buying this would have to keep re-buying (think of those of us who shop at old navy or target) because our gas goes "out of style." those buying the more expensive brands (and i'm not talking the difference between regular and premium, here; i'm talking the difference between "back of the truck" and Authentic) would need to get more for their money. thus, gas stations with a niche: clean, longer lasting fuel. then, there would be back alley gas stations, for the under-the-radar gas purchasers. and, of course, mainstream marketed stations would have to offer "sale" and "clearance" gas, to reach the widest audience of purchasers--those who want to pay less but get the same value and are stupid enough to think such a concept actually exists. with branding, you get all kinds of options. celebrities could start endorsing certain gas stations over others and the kind of gas that's IN one day might just be OUT the next. this would really keep gas purveyors on their toes.

why is gas Just One Price anyway??? is it because all the oil companies are run by lazy & rich white men? or, do they just want to see how long far they can stretch it before some people really can't afford to buy it?

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